There’s a lot more to marketing these days than just banners and billboards. Taking advantage of online marketing is one of the most effective ways to attract potential residents! Here we’ll look at 3 highly helpful marketing resources.
Events With The AMA
The AMA places high priority on continuing education for their members. Be sure to keep an eye out for upcoming events that directly relate to marketing education. For example, you can sign up for the September “Lunch & Learn – Marketing and SEO” seminar to learn how to effectively use Social Media and Search Engine Optimization to drive traffic to your website.
Expert Insight
In a recent edition of the AMA’s Apartment News Lorna Walker, a Republic Media Sales Manager, discusses some of today’s cutting-edge marketing techniques. Some of the strategies she discussed include the following:
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Content Targeting — Advertising your ads on websites that correlate with the interests of potential renters
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Social Media Ads — Target potential renters based on qualities such as behavior and demographics.
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Retargeting — Retarget potential renters anywhere they go online after they leave your social media account or your website.
AMA-Approved Marketing Solutions
There are many AMA approved vendors that offer unique features to apartment communities. For example, LeaseLabs specializes in strategies such as website design, SEO and Reputation Management. Easy Media LLC has designed powerful tools to master your Social Media accounts and Internet/Social Media targeting. Contact our Vendor Directory to view a comprehensive list of AMA-approved marketing specialists.
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Taylor Fish
Taylor is a staff writer for Multihousing Friends and a student at Brigham Young University.