A polished, well-made brochure functions both as a visual way for leasing professionals to communicate with future residents as well as a convenient way for residents to review the highlights of your community after they leave the leasing office. Let’s take a look at 3 ways to make a better brochure.
The Nuts & Bolts
Of course, there are a few pieces of standard information that residents will want to know:
1. Payments. Potential renters will need to know how much rent is in addition to information about the application fee, necessary deposits, utilities and when rent is due.
2. Beds & Baths. Provide specific information about the number of bedrooms and bathrooms your units have, along with the square footage. It is essential to add high quality photos of your units on the brochure so that interested prospects have a great idea of how their future home will look.
Important Info & Unique Units
In addition to the nuts & bolts information, residents will like to know more about the policies which will affect them and the unique aspects of your units, including:
Parking availability & info
Appliances like in-unit laundry
Recent unit upgrades
Countertops, Flooring, Lighting, etc.
Does your community have a gym, pool and/or business center? A bulleted list of your amenities acts as a quick resource for prospects to review why they want live at your community!
Future residents are not just moving into a unit but into an area. Highlight a few unique aspects of your local area in the brochure by perhaps mentioning great restaurants, fun events, or proximity to airports, hospitals and schools.
Prospects like to know that the landlord or property manager is easily and readily available to help them. Provide a short bio including a picture and contact info of the property manager to help your prospects feel comfortable at their next home!