How to Make Meetings Matter – Part II

Last week we focused on the impact that great leaders can have on the productivity of a meeting. This week we are going to focus on definite actions that make meetings truly effective. Specifically, we will focus on how to set meaningful goals during meetings and then achieve them!

Goal setting & achieving make meetings matter

Productive meetings often focus on measurable goals. It is necessary to establish goals that challenge your team and help you to achieve the results you desire.

Establish goals. With your team, establish goals that are realistic and measurable. Instead of making the goal to find more prospects, make a goal to find 5 new prospects in the next workweek. This new goal is both measurable and has a time limit. This will push everyone to work hard to achieve the goal by the intended time.

Make plans to achieve your goal. After establishing the goal to find 5 new prospects within the next week, make specific plans to find them. You might come up with the ideas to place a “Now Renting” banner outside your property, add new photos to listing sites and your website and have advertising campaigns on Instagram and Snapchat.

Give out assignments. Perhaps a different person will be assigned to take on each of the ideas you came up with. The most important part is for each person to schedule specific times and days when they are going to accomplish each task. If assignments aren’t given out, it is unlikely that you will make progress towards your goal.

Follow up with each employee. One of the key elements of achieving your goals is following up with each person to whom you gave an assignment. You may choose to follow up with each employee at the start of the next meeting and perhaps once before the meeting as well. This helps everyone to be accountable for the tasks they have agreed to do.

Evaluate progress and revise plans. Let’s say that you applied all of the strategies you thought of to find 5 new prospects but you only found 3 instead. Evaluate your approach with your team to identify what worked and what didn’t. Make new plans and assignments accordingly. During the next meeting, follow up to see if your new plans worked better. This process tends to repeat itself as you devise the most effective plans to execute your goals.


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Taylor Fish
Taylor is a staff writer for Multihousing Friends and a student at Brigham Young University.